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August 13, 2020
9:00 AM - 11:00 AM
Online Event
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ISBDC Webinar: The Price Is NOT Right

Thursday, August 13, 2020

Understanding your market and competition. Understanding your customer's expectations. Understanding pricing strategies.

If you are a business owner, ask yourself how you determined the price of your products or services. What strategy did you use to ensure that you would make a profit and how responsive to your prices are your customers? Product and service pricing is a key management function and is by no means, an easy feat. Overprice your items and customers might visit your competitors. Conversely, pricing your product too low, can result in not making enough profit to run a sustainable business. Not to mention, you also run the risk of potential customers assuming that your product is low-quality which is not ideal!

So what is the most appropriate way to approach your pricing strategy? Attend this workshop to find out.

Meeting Link is provided on registration page.