Main Street Program Approach to Revitalization:*

AIMS designed their local main street program based on the Indiana Main Street’s Approach:

The Main Street Program approach is based on a comprehensive strategy of work using four points that provide a structural framework to identify key problems and goals.

1. Economic Restructuring : Strengthening the district’s existing economic base while finding ways to expand it to meet new opportunities.
2. Design : Enhancing the commercial district’s physical appearance by rehabilitating historic buildings and managing design improvements and new construction.
3. Organization : Building consensus and cooperation among the many groups and individuals who have a vested interest in the commercial district—and a role in the revitalization process.
4. Promotion: Marketing the commercial district’s assets to customers, residents, potential investors, new businesses, and visitors.

*Source: Indiana Main Street